Exclama
Creative Direction · Curation · Cultural Projects
dedébevilaqua
A practice built through ideas, images, objects and spaces — brand systems, curatorial projects and cultural programming across São Paulo and Lisbon.
- São Paulo
- Lisbon
- 2008 — present
Brand Systems ◆Curation ◆Objects ◆Exhibitions ◆Cultural Programming ◆Brand Systems ◆Curation ◆Objects ◆Exhibitions ◆Cultural Programming ◆
Nearly two decades between fashion, brand-building and curation — a practice concerned less with categories than with the ideas underneath them: how an object is chosen, how a space is arranged, how a collection is made to speak.
/00São Paulo Atelier · Cícera
dedé bevilaqua
The first project under the name dedé bevilaqua: a studio in an annex of Galeria Vermelho, in Higienópolis, São Paulo. The old yellow townhouse was transformed by Cuban artist Héctor Zamora into a concrete extension of the gallery, bringing together studios and residencies.
For five years, Dedé Bevilaqua occupied one of these spaces — a large room with a rooftop and views of the sunset.
The experience of living and working at Cícera gave rise to basico.com, a practice of curating and editing objects, people and spaces guided by an idea of simplicity and precision.
Atelier · Creative Direction · 2008 — 2012
foto: Tinko Czetwertynski
clipping
Cícera · pressEditions — flip through
Wish Casa01 / 04
Exclama01 / 02
IO Donna01 / 02
W 6801 / 03
GNT01 / 03
Pages
Casa Vogue
Editorial de moda
Moda · Joyce Pascowitch
Época São Paulo
Época São Paulo
/01Market Case
basico.com
Co-founder · Creative Direction · Brand Building · 2013 — 2025
- ◆Brand System
- ◆Digital-first Retail
- ◆Peruvian Pima Cotton
- ◆Sensory Identity
- ◆Artist Collaborations
Founded in São Paulo in 2013 as the first 100% digital fashion brand in Brazil, basico.com was built as a complete brand system — product, image, communication, digital experience and retail conceived as one coherent world.
High-quality Pima cotton from Peru, a distinctive sensory identity including an essential oil formulated in the Peruvian Amazon, an innovative packaging and guide-shop model, and recurring artist collaborations feeding the collections.
After twelve years the brand was acquired by the Malwee Group.
direção: Adriane Lisboa
Algodão Pima · direção: Adriane Lisboa · Peru 2018
Projects inside basico.com
/01.1
Campanhas
Seasonal campaigns — concept, casting, art direction and image.
Ballet da Cidade de São Paulo · coreografia: Ismael Ivo · direção: Adriane Lisboa · 2018
Ana Arietti · direção: Felipe Morozini
Letrux · direção: Felipe Morozini
Regina Parra
Felipe Morozini
Adriane Lisboa
/01.2
SouBasico
Community programme portraying real customers as the brand's face.
Fernanda Young · foto: Bob Wolfenson
Chiara Banfi · foto: Fabio Audi
Betina de Luca · foto: Adriane Lisboa
Maeve Jinkings · foto: Fabio Audi
Marina Silva
Maria Ribeiro
/01.3
TelaEmBranco
Artist collaborations turning the basic tee into a blank canvas.
Marina Lima · direção: Karina Mota
Marina Lima · direção: Karina Mota
Kleber Mateus · direção: Karina Mota
Nina Becker · direção: Mari Jaguar
Mural — Sophia Viese · @ateliertrilho
Painel Alexandre Kriemann
Painel Thiago Santos · @olhapramim
Painel Estela May · @e.mym
/01.4
BasicoNaEstrada
Travelling guide-shop — the brand on the road, city by city.
Marina Abadjieff · foto: Pedro Beck
Marina Abadjieff · foto: Pedro Beck
Marina Abadjieff · foto: Pedro Beck
foto: Cássia Tabatini
foto: Cássia Tabatini
foto: Cássia Tabatini
/01.5
CineBasico
Film screenings and moving-image programme.
/01.6
FestivalNaVitrine
Festivals staged inside the store windows.
/01.7
Press & MediaClipping
Vogue Brasil · dez 2015Dedé Bevilaqua inaugura primeira guide-shop do básico.com
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Folha de S.Paulo · fev 2020Tecnologia e alfaiataria ajudam a buscar fórmula da camiseta perfeita
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Harper's Bazaar BrasilDedé Bevilaqua revela como a arte seguiu em sua vida
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Vogue Brasil · dez 2015Not so basic: e-commerce Básico abre seu primeiro espaço físico
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Vogue Brasil · jun 2018Basico.com celebra cinco anos no mercado com happening cultural em nova guideshop
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Vogue Brasil · jul 2016Festa de 3 anos do básico.com
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Pequenas Empresas & Grandes Negócios · jun 2016Capa de junho: Daniel Cunha e Dedé Bevilaqua
Read article“
Press — printed features and interviews on basico.com and Dedé Bevilaqua.
Archive/02Archive / Creative Practice
AlbuquerqueFoundation
From brand building to cultural practice — the method remains: conceive, edit, connect, produce.
Shop Curator · 2024 — present
Three programmes inside the Foundation
- /02.1
AF Gallery
Curated gallery of author pieces — artist selection, development, curatorial programme.
- /02.2
Sala Albú
Exhibition room — two shows curated to date: Graça Pereira Coutinho and Vasco Futscher.
- /02.3
AF Objects
Souvenir and everyday-object programme developed inside the Foundation.
/02.1Albuquerque Foundation · Curatorial Concept
AF Gallery
A gallery of author pieces rather than a conventional museum shop — curated exclusively in Portugal, built around artist selection, spatial presentation and a running programme of talks, Raku ceremonies and solo presentations.
Artist Selection · Development · Spatial Presentation
foto: Bruno Veiga
foto: Bruno Veiga
A rosterof makers
Ceramics, objects and small collections selected for AF Gallery — a rotating cast of studios and independent artists, Portuguese and international.
/02.2Albuquerque Foundation · Exhibition Room
Sala Albú
The AF Gallery exhibition room. Two shows curated to date — a ceramic wall installation by Graça Pereira Coutinho and Vasco Futscher's “Tell me Cricket who I may be”, staged with Kubik Gallery.
Curation · Partnerships · Project Development
/02.2 — iSala Albú · Show one
Graça Pereira Coutinho
Sala Albú · curation by Dedé Bevilaqua
A wall installation of ceramic pieces, staged as a single field of small organic forms.
/02.2 — iiSala Albú · Show two · with Kubik Gallery
Vasco Futscher
“Tell me Cricket who I may be”
Curation, partnership and project development for Vasco Futscher's presentation with Kubik Gallery, staged at Sala Albú, Sintra.
convite: Kubik Gallery · obras: Vasco Futscher
/02.3Albuquerque Foundation · Product
AF Objects
Conception, creative direction, collection research and product development — a souvenir programme of everyday objects developed inside the Albuquerque Foundation, beginning with the Ming line — a quiet nod to the porcelain in the galleries upstairs.
Graphic design ◆ The Other Studio, Lisbon
Ming candles
Ming cups
Ming mug
Canvas tote
Embroidered caps
Garden umbrella
/03Selected Works
Earlier practice,Europe
A working archive — installations, objects and collaborations from the years following basico.com, ahead of the Foundation.
/03.1Earlier practice · Exhibition & Screening
Bárbara Paz
Auto-acusação — Appleton, Lisbon · 08 — 16.05.2024
Exhibition made viable and produced in partnership with Appleton, Lisbon and Ministério da Cultura do Brasil — MinC, alongside the Portuguese premiere of Bárbara Paz's film “Babenco — Alguém tem que ouvir o coração e dizer: parou” at Cinema Ideal.
Curatorial text by Luisa Duarte, May 2024.
◆
In the works gathered in Auto-acusação, Bárbara Paz presents a sequence of elaborations around scars — real and symbolic — left by a serious car accident suffered when she was still very young. Paz does not seek to reconstitute the traumatic past as it was, but works with the shards, the reminiscences, the fragmented images that inhabit her memory of that event.
Read the curatorial text
/03.2Earlier practice · Communication
Fortes D'Aloia& Gabriel, Comporta
Communication development and creative direction for the gallery's Comporta space — concept, graphic presentations and rollout across print and digital.
Creative Direction of Communication
Flipbook · 19 pages01 / 19
Graphic design ◆ Studio Nader NL
/03.3Earlier practice · Set Design
Embassy of Brazil, Paris
Set design for Tania Bulhões I Royal Limoges.
Set Design · Spatial Staging
set design: dedé bevilaqua · foto: Italo Gaspar · produção: Beltrame mgmt
set design: dedé bevilaqua · foto: Italo Gaspar · produção: Beltrame mgmt
set design: dedé bevilaqua · foto: Italo Gaspar · produção: Beltrame mgmt
/04Cultural Projects
Brazilian culturalprogramming, Lisbon
Programming, partnerships and multidisciplinary production. A cultural calendar in dialogue with the Embassy of Brazil in Lisbon, connecting Brazilian artists across music, cinema, theatre, performance and visual culture.
In development